Structural Brings Employee Experience (eX) Summit to Twin Cities


Thought leaders in Human Resources, Employer Branding, Talent Development and Technology will share strategies for improving retention and engagement by providing outstanding employee experiences.

St. Paul, MN. -- (August 21, 2017) -- Structural, the pioneer of Employee Success Management, is bringing the Employee Experience (eX) Summit to the Twin Cities this October. Like past eX Summits hosted in Indianapolis and Cincinnati, the event will focus on helping employers engage and retain talent in an increasingly competitive job market.

“The Twin Cities job market presents a lot of options for candidates in the professional space, and competition for talent has been intensifying in recent years. Organizations must now depend on the strength of their employee experience to retain talent,” said Structural CEO and former GovDelivery co-founder Scott Burns. “A lot companies think that means ping pong in the break room, free snacks, and high fives. Those things on their own don’t create the experience most highly-skilled workers are seeking.”

The eX Summit, initially launched in Indianapolis in 2016 by Stephan Vincent, Director of Marketing at Fusion Alliance of Indianapolis, aims to help employers better understand how to align corporate culture with employee needs and motivations, create opportunities for personal growth, and build spaces that employees want to spend time in.

“The total employee experience will be the determining factor in whether an employee will stay with an organization. It’s not enough to simply pay higher salaries. There needs to be a vision for engagement and growth to retain people as competition for talent tightens” said Vincent. “Designing an employee experience strategy should be a collective, organizational effort. A human-centered approach to the Employee Experience -- very much like the Customer Experience -- is the key to success. This is how eX Summit is different from traditional HR events. Its brings a brand and customer experience perspective to company culture and employee engagement”.

“We have to recognize the need for our employees to bring their whole selves to work." said Andrew Eklund, founder and CEO at Ciceron, recently named one of the Twin Cities' best places to work by Minnesota Business Magazine and Mpls/St. Paul Business Journal. "When Kraig Larson and I started Ciceron, we wanted to create a company that we would want to work for. That meant being deliberate about culture, our work environment, and the technology we use. That's why we partner with Structural -- to help our employees and customers expose their skills and interests, and ultimately succeed at work and in their personal lives."

Registration is open for the Twin Cities eX Summit at Surly Brewing on October 3rd from 1:00 PM - 6:00 PM. Speakers include Scott Dorsey, Former CEO and Chairman of ExactTarget, now Managing Partner at High Alpha Venture Studio, and Rodd Wagner, New York Time bestselling author and Vice President Employee Engagement Strategy at BI Worldwide. Visit the eX Summit event page for registration details.

About Structural

Structural is pioneering Employee Success Management, by giving organizations real time, mobile access to their employee data. Structural integrates data from HR, Business and Personal systems, giving employees an internal resume to showcase their skills and interests, and helping leaders quickly find the right people with the right skills for sales pursuits, projects and strategic initiatives. With Structural, organizations form deeper connections, bust silos, engage and retain talent and drive growth. The company is the fifth to launch from leading venture studio High Alpha.