Sunrise Banks Uses Structural to Drive Employee Engagement & Company Culture

A Social Engine for Good

Distributed team, shared determination

One look at the Sunrise Banks website and it's obvious that this isn't a typical bank...it's a social engine for good.

Sunrise believes that its own success relies on the success of the communities it serves. The company is fully committed to making these communities more inclusive and sustainable. In addition to offering financially inclusive products and services, Sunrise also invests in underserved neighborhoods to generate economic growth and new opportunities. Giving back doesn't just come from the "top", either. Each employee dedicates 40 hours per year to a local volunteer initiative of his or her choosing.

This "Bigger Than Us" mentality is a core value at Sunrise. It is truly the cornerstone of the company's internal culture, permeated across all 8 branch locations.  Though the Sunrise team is largely distributed, there's a collective zest for and sense of camaraderie around what the company stands for. 

Mural on a Sunrise Banks building
"Structural has brought out a lot of personalities you wouldn't normally see. It's a voice for the employees that is being heard throughout the entire company."
Brianna Oliverius Culture Lead, Sunrise Banks

Utilizing Structural to Drive Community and Culture

What's the secret to maintaining such a steady culture across a dispersed workforce?

We've worked with Sunrise for over three years now, and throughout this time, we've noticed a couple of key factors that contribute to the company's success in this area:

1. A highly attentive leadership team

2. Prioritization of the employee voice

Sunrise Banks leverages the Structural platform to maintain a high level of transparency and insight between its employees and its leadership team. In fact, Sunrise leadership team members are consistently some of the top users in the Structural platform. Katie Murphy, Impact Specialist at Sunrise Banks, recently shared that the leadership team finds Structural particularly useful for driving internal initiatives across all locations. Often, these initiatives focus on spreading company culture, encouraging and showcasing examples of collective efforts towards giving back. As one leader of the Sunrise brand team shared, "We get to see employees live our mission day in and day out using Structural."

Sunrise Connect Posts Example

Sunrise also amplifies the voices of its individual employees using Structural, fostering an empowered and highly engaged workforce. The consistently high level of employee activity within the platform truly speaks for itself in this regard. Over the last three months alone, Sunrise's approximately 250 employees have logged over 5,000 Structural sessions - sharing posts and photos, participating in polls, conducting searches for internal experts, and more. According to Culture Lead Brianna Oliverius, "Structural has brought out a lot of personalities you wouldn't normally see. It's a voice for the employees that is being heard throughout the entire company."

“Structural is a critical part of our culture. The data consistently shows the high level of engagement our employees have with each other and how it’s increasing monthly.”
Becca Hoeft
Becca Hoeft Chief Brand Officer, Sunrise Banks

Conclusion

Positive impacts, internally & externally

It's clear from the steady, high level of activity within Sunrise Banks’ Structural account that its entire workforce is committed to living out the company's values and driving its mission forward.

Sunrise Banks prioritizes transparency and encourages input across all locations and all levels of the organization. The company's partnership with Structural makes both of these initiatives possible. According to Sunrise's Chief Brand Officer, Becca Hoeft, “Structural is a critical part of our culture. The data consistently shows the level of engagement our employees have with each other and how it's increasing monthly.” 

As a result, Sunrise Banks successfully maintains a highly engaged workforce and a cohesive culture company-wide. True to Sunrise's collective "Bigger Than Us" mentality, this success positively impacts not only Sunrise and its employees, but the local communities the organization serves as well.

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