Structural User Spotlight

Jess Bonfig, Sandbox

Meet Jess, Multi-lingual Content Marketer...

(And all-around rockstar @ Sandbox.)

Do you know anyone who can write a killer blog on innovative Med Tech in 4 languages? We do! Jess Bonfig is a multilingual marketer who has lived and worked in 7 countries and has over 15 years of experience in multimedia content development under her belt.

Jess, and her colleagues at Sandbox Agency, utilize Structural to locate the internal expertise and make the meaningful connections they need to produce creative, results-driven, content and blow their clients' expectations out of the water. 

About Sandbox

Industry: Professional Services (Marketing)
Employees: 500 spread across 6 locations

Sandbox is an award-winning, full-service brand agency, creating personalized emails, websites, e-newsletters, and mobile experiences as well as offering multichannel, media, digital, and relationship marketing services.

Their talent pool is as deep as it is wide, with professionals representing a vast array of expertise. Sandbox works with a wide variety of clientele, from American Express to Boston Scientific to LG. Each client has very specific needs that Sandbox is able to match with the unique skill sets of its professionals, creating powerful results.

Sandbox Marketing Agency

Sandbox's People Goals

Before Structural, Sandbox was looking for a platform that could house and organize their valuable talent data into a single, searchable directory.  These were the specific solutions they were looking for:

  1. Tap into individuals’ skills and expertise with a simple search
  2. The ability to send direct, and targeted, communications to a variety of audiences within their organization 
  3. Unlock crucial internal data: where are our employees located, what skills do they have and which clients have they worked with in the past

Historically, data silos and physical distance kept teams from doing their best work. Marketers, like Jess, needed a way to instantly find people with certain skills, project history, training background, interests, etc. to produce expert content for a client base with growing expectations. 

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How Jess uses Structural to Exceed these Goals

(And generally kill it at work)

Goal 1#: Tap into individuals’ skills and expertise with a simple search

When we talked to Jess she was just about to celebrate her first anniversary in her role as a Producer.  In many ways, Jess is the perfect example of just how Structural is empowering hundreds of marketing service professionals and teams at Sandbox. 

“Producers at Sandbox need to know people to get things done. Structural is like one-stop shopping for people, resources, and new ideas.”

Jess Bonfig
Jess Bonfig Senior Producer, Sandbox Agency

“Producers at Sandbox need to know people to get things done. Structural is like one-stop shopping for people, resources, and new ideas.” A recent client tasked Jess with helping them start a podcast. While Jess had never done any podcasting herself she knew some of her talented colleagues could help her out.  A task that, in the past, would have entailed multiple emails and ‘asking around’ over the course of days took seconds in Structural and in no time she was connected with Shay Filer, podcaster extraordinaire.  

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Goal #2: The ability to send direct, and targeted, communications to a variety of audiences within their organization

Jess has lived and worked in 7 countries and fluently speaks 4 languages.  Her favorite part of her job is when her passion for travel overlaps with her ability to make compelling content for clients.  So when a teammate from another office reached out to her in Structural and asked her to participate in a major tourism project, she was all in. 

“I’m not sure how this particular colleague would have found me in the past.  She worked out of a different office in a different city but it’s so easy to create a project group and connect in Structural. The final tourism group turned out to be 20 people across 5 different Sandbox locations. We all brought our passions and unique experience to the table.  It was an amazing team to be a part of.”   

 

Goal #3: Unlock crucial internal data: where are our employees located, what skills do they have and which clients have they worked with in the past

Sandbox has meticulously built a culture that supports the growth and development of its people.  Finally, they have an employee directory that matches their commitment to excellence and empowerment.  

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Structural brings together the people data from across Sandbox’s many internal business systems and makes that information 100% searchable and available to everyone.  With the ability to automatically pull in information from CRM, HRIS, and even popular ATS systems, data can actively accelerate service teams and help individual marketers, like Jess, make the connections they need and do their very best work.

Who speaks French and has experience in tourism?

Which Producers have worked with Boston Scientific?

Who are our Hubspot experts?

(pssst... the answer to all these is Jess Bonfig, as discussed earlier, she's a rockstar.)

 

Unleash the potential of your people and teams.

 

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