Structural Secures $2.5M to Accelerate Growth of its People Insight Platform

Investment from top-tier firms enables expansion of world-class team and platform which empowers highly-skilled organizations to find and activate talent.

St. Paul, MN. — (June 5, 2018) — Structural, a people data & insight platform, today announced completion of a $2.5M equity investment from top tier investors, bringing total investment in the business to $5M. The round had participation from top-tier investors including Revolution’s Rise of the Rest Seed Fund, High Alpha, Matchstick Ventures, The Syndicate Fund, Great North Labs, as well as Fortune 500 executives and technology industry leaders.

“Structural uses people data to solve a fundamental problem of modern work-- getting the right people working together at the right time in a world where those connections make the difference between winning and losing in the marketplace,” said Scott Burns, CEO & co-founder of Structural. “Organizations using Structural capitalize on their people data to be more agile, more connected, and more empowering of their people and teams. We will use this funding to continue investing in building a truly innovative and valuable platform and a world-class team.”

According to McKinsey, the average knowledge worker wastes nearly 20 percent of the work week looking for internal information or tracking down colleagues who can contribute to projects or help close strategic pursuits. Structural solves this problem with real-time people insights, empowering everyone within an organization to find the right internal collaborators, form stronger teams, and close more business.

“We’re excited to see Structural’s early success applying data to solve a challenge with which all organizations struggle,” said Mary Grove, Minneapolis-based partner at Revolution’s Rise of the Rest Seed Fund. “Structural’s momentum is impressive as many companies are already seeing how people insight makes organizations stronger and more successful. We are thrilled to be supporting their team.”

“Structural is quickly becoming an essential platform for employees and teams within mid-sized and Fortune 500 companies to create empowered, connected leaders and employees,” said Scott Dorsey, Managing Partner at High Alpha. “We’re excited to see Structural’s traction spanning multiple verticals and look forward to their continued growth, especially in industries where high-performing teams are key to the success of the organization.”

About Structural

Structural is powered by people. We simplify access to people data, helping companies identify and activate highly-skilled talent across their organizations, resulting in stronger teams, more effective communication, and higher growth. Structural integrates data from HR, business, and personal systems, enabling leaders to quickly find the right people with the right skills for sales pursuits, projects, and strategic initiatives. With Structural, organizations bust silos, retain talent, and drive growth. Learn more at



Structural Media Contact:
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Phone: 800-944-3087

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